I have never really been fan of social media, maybe except the way it helps me stay connected with friends abroad. But understanding that the younger generation is a digital one is a fact, and it makes sense to also meet them there. I rather realised there is a need for more inspiring sports content with purpose for youth to dream, work hard and go out to play and create their own sporty story.

Working and studying ten years in the sport industry it grew on me to build the optimal concept based on what the world needs, what I am good at and what I burn for.

I truly believe in sports and the positive role it has in society. Through sports we have the power to make this world a better place and help people live a happy healthy and meaningful life. It goes along well with the global goals in which my work is rooted. A sustainable development is everything. My main focus is social responsibility divided into following categories

Education & Career
Altough I have always been very into academics, finding out that I could study Sport Management at University was a game changer, and I am often asked to tell more about it. Many kids (and even adults?) don’t know what they want to be when they grow up and lack motivation in school, but a lot of them have a sports interest and I know for sure if more of them knew about all of the cool careers in the sports world, there would be more self driven students out there.

Movement
To move is good both for our body and brain. It is important to stay active through all phases in life. However, studies show that many young adults quit in their teens. Wether it is playing cool golfcourses, trying an outside gym or cross-country skiing, my goal is to encourage and inspire youth to continue, or start, playing sports and working out to be that strong positive person they are meant to be.

Sport Entertainment
Life is about having fun and I am on a mission to be your best sports guide! I’ll take the followers along as we visit world class sport events, I’ll rate and review sport destinations, and keep on ticking things off my bucketlist. There is an endless of amazing places and events to experience and I want to encourage everyone to create their own sporty bucketlist to enjoy throughout life. 

Together with partners I am creating relevant content that combines education, inspiration and humor in line with our vision and global goals to make the world a little better.

Team up with me if you share the same vision!